Bedroom Floor is a nostalgic homage to girlhood — the intimacy of a teenage bedroom, the beauty rituals you did just for yourself. We built the concept around Estrid's new deodorant, scent, and razor colors, extending it into a printed magazine created as a PR seeding piece. The kind of glossy, tactile thing you actually want to keep.

I worked across visual development and photography, shooting the majority of images featured in the publication.

ESTRID, 2026
Bedroom Floor, Launch Campaign & Magazine

Core team— Angelica Barwich, Artina Rianberg, Ida Andersen, Lindsey Manas, Tova Jansson







Ida Andersen
idaandersens@gmail.com
0701120621
LinkedIn