Brand Awareness-campaign for the international hair brand SEB MAN that needed to increase their awareness in the Nordics.

We created a campaign divided in two parts, part one is SEB MAN looking for three male profiles, part two is a marketing campaign where the men are featured.

To engage the target audience we created a micro influencer strategy where men applied though social media.

The applications is in polaroids to visually communicate model applications, the brand is also adjusted to fit the nordic market. We also created a campaign-logotype and a facefilter.

SEB MAN, 2020
Brand awareness-campaign “Next Level Seb Man”

Designer & Creative—Ida Andersen
PR Manager & Creative—Alexander Pettersson
Social Media – Olivia Friberg

Ida Andersen