I developed the design for Xensam’s presence at the Gartner Conference in London and Las Vegas 2025. As a relatively new company, the challenge was to position Xensam as both innovative and trustworthy while standing out among established competitors. The visual direction extended across the exhibition booth, speaking session materials, out-of-home displays, and digital flagship collateral — creating a cohesive and confident brand presence that highlighted Xensam as a modern, forward-looking solution.
To enhance the storytelling and visual impact, I also created eight custom AI-generated images tailored to Xensam’s identity and conference theme.
To enhance the storytelling and visual impact, I also created eight custom AI-generated images tailored to Xensam’s identity and conference theme.
Xensam, 2025
Event tour
Art Director & Graphic Design — Ida Andersen
Concept & Copy – Thomas Henderson, Alex Molin
Marketing Team – Anna Nystedt, Daniel Hendrych
Event tour
Art Director & Graphic Design — Ida Andersen
Concept & Copy – Thomas Henderson, Alex Molin
Marketing Team – Anna Nystedt, Daniel Hendrych
